Drawn to quality and customization, affluent Indian consumers are falling in love with direct-to-consumer brands.India has a growing young and upwardly mobile population which seeks niche, high-quality and customized products that are underserved by the traditional players
Drawn to quality and customization, affluent Indian consumers are falling in love with direct-to-consumer brands.India has a growing young and upwardly mobile population which seeks niche, high-quality and customized products that are underserved by the traditional players
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